奇虎360诉腾讯QQ滥用市场支配地位案一审评析(四)
hindering factor in the development of the market as a whole. As above, Tencent does not possess a dominant position in the market. Refer to Iresearch’s monitoring, Tencent IM accounted for 76.2% of the share of the overall market in 2010 of
Thirdly, the relevant market has an intense competition. Instant message market is in highly competitive and instable state, with new technology, new business model appearing constantly. And there is no any evidence showing that any enterprise could control market in long-term. Even in the absence of the external force involvement, the market could be able to achieve full competition and self-improvement.
Fourthly, the financial and technical conditions of Tencent QQ do not have a fundamental ability to eliminate new competitors entering the market or expand capacity ability. It does not need much capital and technology for IM Field, and the product alternative is high. And network influence and the stability of user are insurmountable obstacles. For example, MSN had been the Instant Message tool with the largest market share in the domestic market. However, Tencent QQ continues to attract users by product features till surpass MSN. It proves that it is not insurmountable to exceed the network influence and stability of user.
D. The author‘s view on whether Tencent QQ possess dominate position in market
According to Article of 17,
The author agreed, neither Qihoo 360 presumes that Tencent QQ is taking a dominant position in the market, nor GDHC identify that Tencent QQ does not possess the dominant position in the market.
Firstly, Market share
Market share is an important, but not the only factor to identify dominant position in market. Therefore it cannot be concluded that Tencent QQ having dominant position only by holding more than 50% market shares in the IM market in Mainland
Tencent QQ has 700 million active users, and it can lock users by taking advantage of high cost resulting from the increase in transfer cost of existing installation base users. The value obtained by each user is tied to the number of the users of the same service, therefore, more people use Tencent QQ, the more value of Tencent QQ would become for the users, and the more reliance on Tencent QQ the users will have. This will become a positive feedback loop of "network effects".
Secondly, Market access
In terms of the difficulty in market access, it is quite difficult for other enterprises considering on technology, fund, patent, network effect, user lock-in and etc. And they would pay a big price even entering it. Confronting with these competitors, such as Tencent QQ, MSN, and China Mobile Fetion, Most of enterprises will stand in awe. Tencent QQ may prevent potential competitors from entering the market by making incompatibility of IM software with software of potential competitors. Tencent QQ had once been sued by a PICA vendor for anti-monopoly. In fact, the PICA vendor infringed the rights of Tencent QQ firstly. But the reason of PICA, is no IM service vendor could maintain the survival if its IM products are not compatible with Tencent QQ.
Thirdly, Unilateral market and multilateral market
Although Tencent QQ provides free services to consumers, actually it can charge other software vendors or advertisers, or also raise the prices based on its market position, seller platform and patent portfolio. Although it is free between Tencent QQ and its consumers, it is chargeable among Tencent QQ, other software vendors and advertisers. Tencent QQ can cover the charged market with the open free market by cross-subsidization between the two markets. Therefore, it apparently will be circumscribed to define a multilateral market with the framework of a unilateral market.
Fourthly, Network effects and barriers of user lock-in
It can be agreed that it is low of the threshold for the entry of Tele- communication market. However, it cannot say that network effects and user lock-in barriers can be easily surpassed after the entry into the communication market. Since GDHC defines the relevant geographic market as the global market, global market should be preserved as the first premise while analyzing network effects and user lock-in effects. Actually, in the global market, Tencent QQ has never been able to surpass MSN though it temporarily surpasses MSN in the domestic market in
Fifthly, it remains to be discussed of the conclusion for not having dominant position of Tencent QQ.